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Channel: brand intervention Archives - Award-winning branding, rebranding and package design
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The 2 Sides Every Brand Needs to Grow

I covered a vitally important strategy in Brand Intervention: that in every brand, there exist 2 sides every brand needs to master if it wishes to grow, sustain that growth, and maintain its relevance....

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Brand Video Reveals “The Day My Book Was Hijacked by a UK Designer”

I am excited to share this new brand video where I tackle this UK designer who “hijacked my book.” “Good artists copy, great artists steal.” Pablo Picasso So, yes, it happened: my book was hijacked by...

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Life One Year After Publishing My #1 Amazon Bestseller

One year ago, I published what became a #1 Amazon bestseller within 2 days of going live, specifically a breakthrough book on branding for every business and brand that didn’t have time to read...

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The #1 Tool Your Brand’s Not Using

In this important keynote, I discuss the #1 tool your brand’s not using. In this beautiful setting by the Adriatic Sea across from Croatia, I delivered two keynote speeches to an incredible group of...

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9 Alumni Share Why This Branding Masterclass Slays Ordinary Thinking

This branding masterclass slays ordinary thinking because “ordinary thinking” no longer works in business and staying ahead. (That’s not me talking. That’s the alumni who have gotten as much as a...

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9 Expert Ways to Create Meaningful Connections With Customers

What if there were 9 expert ways to create meaningful connections with customers? Would you put them to use? I am taking a leap of faith and assuming you would. So let’s get started right now. 9...

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Is Branding Dead? 6 Videos Reveal a Very Different Story

“Is Branding Dead?” is a question entrepreneurs and CEOs all wonder about. Instead, they routinely ask, “What about personal branding?” or “Isn’t social media the answer to everything” or…? Very easy...

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The Amazing Power of Client Testimonials (and How to Get Them)

Client testimonials do for your business what exercise and diet do for your body: they tighten up the loose and jiggly parts replacing “brand flab” with “brand muscle” and tone. The result? People see...

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How This Entrepreneur Became a Millionaire By Building A Massive, Global Tribe

An entrepreneur became a millionaire by building a tribe? Yes, it’s true. At age 28, Tony Whatley started his first side business while working a full-time career. Within two years, he was earning...

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The 3 Worst Branding Mistakes To Avoid as an Entrepreneur (New Video)

I finally was able to collect 3 of the worst branding mistakes I see entrepreneurs make in this brand new video. And these 3 tips are short and powerful, kind of like Danny DeVito but without the neck...

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Brand Strategy 101: Why Brands Today Must Awaken Customers to Accelerate Growth

Reading Time: 6 minutesThere’s no question that companies need to focus on branding today more than ever before. But what does that mean for entrepreneurs and CEOs? It means creating a strategy to...

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This 38-Year-Old Recruitment Firm Reinvented Itself. How Did They Do It?

Reading Time: 5 minutes 1984. The year Apple aired its now-famous “1984” Super Bowl advertisement, the title of George Orwell’s famous book about a dystopian future, and the year new recruitment and...

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The 4 Different Types of Brands: Which Ones Are Set to Win?

Reading Time: 3 minutes To hear some CEOs, one might think there were no different types of brands. Nothing could be further from the truth. Recently, I outlined the 4 types of entrepreneurs I’ve...

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When Did the Best Ads of All Time Stop Roaming the Earth?

Reading Time: 4 minutes Whatever happened to the best ads for companies? Remember ads like “Got milk?” or “Plop, plop. Fizz, fizz. Oh, what a relief it is.” for Alka Seltzer? Or the timeless and always...

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Is This the Best Pitch Ever? Here’s How to Say Less and Sell More.

Reading Time: 2 minutes Don Draper’s pitch for Kodak’s slide projector, “The Wheel,” is considered by many to be the best pitch in advertising history.  Kodak executives had decided to call their...

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