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Channel: brand intervention Archives - Award-winning branding, rebranding and package design
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Brand Intervention: The Day Gary Vaynerchuk Blew My Mind

This is about brand intervention. In a few days, K-Swiss is releasing Gary Vaynerchuk sneakers, the first sneaker not associated with an athlete, but a business celebrity (to my knowledge). So, this...

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Brand Intervention: Now Things Get Scary

Brand Intervention is taking on new dimensions. I’ll explain: Daymond John, everybody’s favorite shark from Shark Tank, wrote the Foreword. Really. Gary Vee wants my sneaker. Really. Limited edition...

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Brand Intervention: An Exclusive Cure for Chocolate Intoxication

Unless you’ve been living under a rock, you know that Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need, is finally going to be able to be purchased so these...

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Signed Copies of Brand Intervention? And Chocolate? And Coffee?

Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need, took the #1, #2 and #5 positions on Amazon’s Hot New Releases list within 2 days of being released, and has been...

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What You Should Know About Daymond John

Why you’re not Daymond John (and what you can do about it). He’s the Shark everyone loves (versus another Shark who everyone loves to hate). Daymond John, “the people’s Shark” from ABC’s TV show Shark...

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Brand Intervention: How to Brand Anything (new video)

How to brand anything is one helluva title. Talking about Brand Intervention! And all for the last post I’ll do this year. After a year of amazing career milestones, I had to wrap this up in a big way....

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Brand Intervention—The Launch of One-Minute Wednesdays [New Video]

Part of my own Brand Intervention in 2018 is the launching of a new weekly video series: One Minute Wednesdays. I decided to produce a series of one-minute videos. After all, the value of time is at...

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I Designed a “Gary Vee” Sneaker Every Day For 2 Weeks (And Here’s What Happened)

My relationship with Gary Vee officially began November 12th, 2017, two days before Gary would turn 42 years old, and two days before Gary’s debut of his soon-to-be collector’s item sneaker (in...

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Brand Intervention: How to Transform Your Brand into a Movement

Why did more than 29 readers from around the world send me photos of themselves with my new book (like they would with their closest friend)? (The photo above is an actual photo of Zaniboni Lighting...

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How to Make Sure Your Brand’s Not One French Fry Short of a Happy Meal

Have you ever felt you or your brand is one french fry short of a happy meal? Every brand I know, every entrepreneur I know, every startup I know, wants to defiantly stand out. So imagine how I felt...

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Image may be NSFW.
Clik here to view.

Brand Intervention: The Day Gary Vaynerchuk Blew My Mind

This is about brand intervention. In a few days, K-Swiss is releasing Gary Vaynerchuk sneakers, the first sneaker not associated with an athlete, but a business celebrity (to my knowledge). So, this...

View Article

Image may be NSFW.
Clik here to view.

Brand Intervention: Now Things Get Scary

Brand Intervention is taking on new dimensions. I’ll explain: Daymond John, everybody’s favorite shark from Shark Tank, wrote the Foreword. Really. Gary Vee wants my sneaker. Really. Limited edition...

View Article

Image may be NSFW.
Clik here to view.

Brand Intervention: An Exclusive Cure for Chocolate Intoxication

Unless you’ve been living under a rock, you know that Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need, is finally going to be able to be purchased so these...

View Article


Image may be NSFW.
Clik here to view.

Signed Copies of Brand Intervention? And Chocolate? And Coffee?

Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need, took the #1, #2 and #5 positions on Amazon’s Hot New Releases list within 2 days of being released, and has been...

View Article

Image may be NSFW.
Clik here to view.

What You Need to Know About Daymond John

Why you’re not Daymond John (and what you can do about it). He’s the Shark everyone loves (versus another Shark who everyone loves to hate). Daymond John, “the people’s Shark” from ABC’s TV show Shark...

View Article


Image may be NSFW.
Clik here to view.

Brand Intervention: How to Brand Anything (new video)

How to brand anything is one helluva title. Talking about Brand Intervention! And all for the last post I’ll do this year. After a year of amazing career milestones, I had to wrap this up in a big way....

View Article

Image may be NSFW.
Clik here to view.

Brand Intervention—The Launch of One-Minute Wednesdays [New Video]

Part of my own Brand Intervention in 2018 is the launching of a new weekly video series: One Minute Wednesdays. I decided to produce a series of one-minute videos. After all, the value of time is at...

View Article


Image may be NSFW.
Clik here to view.

I Designed a “Gary Vee” Sneaker Every Day For 2 Weeks (And Here’s What Happened)

My relationship with Gary Vee officially began November 12th, 2017, two days before Gary would turn 42 years old, and two days before Gary’s debut of his soon-to-be collector’s item sneaker (in...

View Article

Image may be NSFW.
Clik here to view.

Brand Intervention: How to Transform Your Brand into a Movement

Why did more than 29 readers from around the world send me photos of themselves with my new book (like they would with their closest friend)? It’s pretty freaking amazing. After all, the insights were...

View Article

Image may be NSFW.
Clik here to view.

How to Make Sure Your Brand’s Not One French Fry Short of a Happy Meal

Have you ever felt you or your brand is one french fry short of a happy meal? Every brand I know, every entrepreneur I know, every startup I know, wants to defiantly stand out. So imagine how I felt...

View Article
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